The Jenny Skirt in Orange Border Print. Made by Pinup Girl Clothing.
Take this adorable skirt, for example. It's an American made product with a high price, for a market that most people would think of as small. In the retro-loving world, or even the body positive sector of Instagram, this company is incredibly popular. With sizes running from an XS all the way up to a 4X, their goal is to make "couture for every body" (every BODY/everybody) which I & many other customers love. However, it depends on what the person who's buying the skirt values it at. It's listed at $98, and many other sensible women (like me) could never conceive of spending that much for a piece of clothing. But for some women, it's less of a logical decision, and is made in a split second and goes a little something like this:
One of my favorite gifs.
The company knows how much the customers adore their clothing, so they cater to women who are still willing to spend a large amount on clothing but spend just a little less (aka me) by having both online and in person "yard sales". This leads to items like the Oranges skirt (remember, originally $98) to being a steal at just $60!! Woohoo!! I only own 4 items from the company, and 2 of them I got for free. So for me, the cost sometimes overshadows the benefits. But for a lot of ladies all over the world, the cuteness can be distracting.
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